Content Creation and Social Media Growth

Lessons in this course

1. 1

   What a Content Creator Does

   Learn what content creators really do: the creator economy, formats and platforms, the skills behind every post, how creators earn and how to start.

   4 min
2. 2

   Choosing Your Niche and Audience

   Choose a content niche you can sustain: topic, audience and value, the niche test, audience profiles, content promises and how to grow beyond your first niche.

   4 min
3. 3

   Planning Content: Pillars, Calendars and Batching

   Plan content like a pro: content pillars, a weekly calendar, idea banks, batching shoots and edits, repurposing ideas across platforms and a schedule.

   4 min
4. 4

   Hooks, Retention and Storytelling for Short Videos

   Keep viewers watching: strong hooks, the hook-promise-payoff structure, retention techniques, pattern breaks, loops, endings and storytelling in short videos.

   4 min
5. 5

   Making YouTube Videos People Watch

   Make better YouTube videos: searchable and interesting ideas, title and thumbnail packaging, video structure, retention, chapters and end screens.

   4 min
6. 6

   Short-Form Video: Reels, Shorts and TikTok

   Create short-form video that grows: formats that work, series, trends and sounds, posting and timing, careful cross-posting and a weekly workflow.

   4 min
7. 7

   Photo Posts and Carousels That Get Saved

   Create photo posts and carousels people save and share: carousel structures, cover slides, teaching slides, photo dumps, consistent style and sizes.

   3 min
8. 8

   Captions, Keywords and Social Search

   Write captions that work: hooks, value and calls to action, keywords for social search, sensible hashtags, on-screen text, subtitles and your profile.

   4 min
9. 9

   Analytics That Matter and Testing Ideas

   Read creator analytics the right way: retention, click-through rate, watch time, saves, shares and follows, what each tells you, and how to test and improve.

   3 min
10. 10

    Building a Community and Collaborating

    Turn followers into a community: replying and engaging, community posts, live streams, collaborating with creators and handling criticism calmly.

    3 min
11. 11

    Earning Money as a Creator

    Learn how creators earn: platform revenue sharing, sponsorships, affiliate links, digital products, services, memberships and how to combine income streams.

    4 min
12. 12

    Working with Brands: Media Kits, Rates and Disclosure

    Work with brands professionally: a media kit, pitching, setting rates, briefs, contracts and usage rights, delivering on time and disclosing ads.

    4 min
13. 13

    Staying Safe and Healthy as a Creator

    Stay safe and healthy as a creator: privacy and location, age rules, harassment and scams, account security, children on camera and avoiding burnout.

    4 min